Bloom - AI Florist, 2024

Bloom is an AI-powered flower shop app that reimagines the floral shopping experience through innovative, technology-driven interactions. Bridging the gap between nature and technology, Bloom introduces an intelligent florist that helps users discover new ways to engage with flowers.

The design of Bloom embodies the harmony between nature and technology, inspired by an experimental approach to perceiving beauty—both natural and artistic—through digital systems. This identity is captured in the logo, which reflects the convergence of humanity, technology, and art through algorithmic interaction.

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Services:
Art Direction
Visual Identity
Motion Design

Two wine glasses - Casual wine bar, 2024

Two Wine Glasses is a casual wine bar where you can visit with friends or colleagues with a glass of wine. They provide memories for all senses with fresh wines and foods.

The illusion of a wine glass was the inspiration for the logo. It conveys the wine bar's wish that customers' time in the wine bar is as enjoyable as a dream. The simple and unique shape of the graphic style represents an energetic brand image.

Services:
Art Direction
Visual Identity
Motion Design

A Day - Photography Zine, 2023

This zine is a personal project that captured my daily life abroad on camera.
A piece representing daily life looks through my view and uses a 35mm film camera with Kodak Colourplus 200.

Services:
Photography
Editorial Design

Portrait coffee bar - Cafe bar, 2021/2022

Portrait Coffee Bar is a café and bar located in Seoul, South Korea.
The café's name reflects its concept of portraying the lives of modern Seoulites; Portrait Coffee Bar wants to be a comfortable place where people can chat and share their stories with a cup of coffee.

With this in mind, the goal was to design an inviting space to enjoy coffee and cocktails. The logo is inspired by capturing customers' portraits in a cup of coffee through a hand frame.

Services:
Visual Identity
Signage

Client:
Portrait coffee bar

Location:
Mapo-gu, Seoul, South Korea

Credits:
Visual Identity, Packaging, Signage, Photography-JK.Lee
Signage Photography-@linoiscalligraphy